JustMachine

A B O U T

Emotional Intelligence To Position Your Business Better
We are a full-service, creatively driven communication agency based in Silicon Valley. We specialize in Web and traditional advertising that can help raise your brand awareness and take your profits into the stratosphere.
Engage. Invite. Enter. Connect. Commit.
A strong brand voice stands out in a densely crowded marketplace. People fall in love with brands, trust them and believe in their superiority. As competition creates infinite choices, corporations are looking for ways to connect emotionally with customers, become irreplaceable and create lifelong relationships. How your company is perceived affects its success, regardless of whether it’s a start-up, Fortune 100, non-profit, an app or a product.
A Machine Full Of Bright, Big, Unexposed Ideas
Our Mission: To circumvent the way companies think how fast you can grow.
Headlines And Taglines
Headlines influence consumers’ buying behavior by evoking an emotional response. A tagline is a short phrase that captures a company’s brand essence, personality and positioning. Collectively, the messaging distinguishes the company from its competitors.
Clarity And Simplicity
Using clear language consistently to communicate about products and services helps the customer navigate choices. Content must exist within the brand architecture to make it easier for the customer to make decisions.
Coherence
Whether a customer is using a product, talking to a service rep or making a purchase on their iPhone, the brand should feel familiar and the experience should have the desired effect. Coherence is the quality that ensures all the various communication channels feel seamlessly together to the customer. It doesn’t have to be rigid or limiting–rather, it is communication designed to build trust, foster loyalty and delight the customer to shop more often.
A Unified Vision
Having a unified voice is key. Your company must be clear about positioning and how it wants to be perceived. Every communication must have a consistent voice that is part of a central big idea. As your company diversifies into new areas, leaders must maintain business consistency and leverage marketing to jumpstart acceptance of new initiatives. Coherence emerges from understanding the needs and preferences of the customer and designing a brand experience that produces a desired perception. Every touch point is considered a brand experience.
Different Point Of Reference Gives You A Different Point Of View
It is essential for the branding team to see the world through the eyes of the customer. Creation of content has become a subset to engaging and entertaining the audience. You must have the discipline to build lifelong relationships with the audience at each point of contact.