JustMachine

S A U R A B H

Saurabh Sharma
Creative Director.
Integrity is why we do what we do. Intelligence is the combined strength of conceptual design, words, strategy, media placement and SEO/SEM sparkle we give to each of our clients. Saurabh is focused on implementing creative concepts that engage the audience while lifting sales. Saurabh’s work has generated higher revenue for clients in many verticals including: technology, automotive, healthcare, banking, travel and motion picture marketing. He embraces simplicity, collaboration and hard work for ideas that are carefully nurtured and matter to the audience.

Rupya
Chapter I: Birth.
On a warm spring day, I was born the first child of Meera and Ram Sharma. It was a time when an influenza epidemic was sweeping New Delhi. My mother feared I might get severely ill, so she took me to her mother’s house in Uttar Pradesh for safekeeping. As I would fall asleep each night, they would tell me stories about the moon, sun, and stars.

Chapter II: Mother.
My mother was the eldest of four siblings. After a wild and fashionable childhood, she resolved to follow in her father’s footsteps and become an Obstetrician. While she gave me plenty of tough love, she would also dress me up in latest fashions, and take me to see the brilliant colors of the Indian cinema.

Chapter III: Father.
My father was born to aristocratic landowners in what was once Lahore, India. After partitioning took place in 1947, he and his mother were kidnapped. My grandfather had to pay the captives every rupee he had to return them alive. Once they migrated to Hindu India, they were impoverished. My grandfather eventually set up a printing press, and started a daily tabloid, along with a political newspaper in the rural township of Saharanpur.

To escape poverty, my father studied hard, and earned his MD. Somewhere along the way, his heart was captured by the radiant beauty, and restless spirit of my mother.

Chapter IV: Toil.
My family lived in an apartment within a hospital compound in the suburbs of Delhi. The summers were blistering hot. At times, it felt like the streets were about to melt from the raging sun, and even then, I would see rickshaw-pullers ferrying people up a hill to the cinema. My parents were working very hard but money was tight. Our family car was a Vespa scooter, and eventually the scooter got traded for a second hand Fiat. My father eventually started a clinic, and we made an advertisement slide to appear in a nearby movie theater. When the advertisement for ‘Sharma Nursing Home,’ appeared on the screen prior to the start of the film, I laughed. Despite the advertisement, our clinic was losing money because there were a lot of people in India who could not afford treatment, and my parents would not turn them away.

Chapter VI: West Africa.
There was a full moon playing behind the clouds when the airplane began its descent into the oil rich city of Port Harcourt. You could see the offshore rigs flaring an orange glow in the night sky. We briefly lived in a luxury hotel, and had a white Peugeot with a driver named Ali to take us around town. The climate was warm, and the natives friendly. My parents worked for a hospital catering to oil expatriates. It was a time when the West African economy was doing well. One Naira was equal to $4 US. I enjoyed my stay in Nigeria. I loved the people, music, culture, and resisted purchasing leopard skins for my bedroom wall. After two years in Port Harcourt, my parents shipped me to a boarding school in Canada to prepare me for an education in medicine, and art.

Chapter VII: Spirit of Ridley.
Bishop Ridley College was my home from age 11. Although I missed my family, I was happy to be in company of fellow Ridleians who spanned the globe. Ridley had its unique traditions that imparted real life teachings directly onto the brain’s hard drive. This need to excel was an integral part of the cultural psyche. I joined the rifle team, and even did equestrian. However, it was rowing that made most impact. My lightweight men’s eight won gold at Canadian Schoolboy in a wooden shell named Endurement.

Chapter VIII: University of Toronto.
The Nigerian economy plummeted, and the geo-political landscape of the region was up in the air. My parents immigrated to Canada and began retraining for Canadian licensing exams. Like me at U of T, they too were in school-mode. I continued rowing to deal with strain of change and my approaching quarter life crisis. I enjoyed literature, and biology classes. I also trained twice a day. As our crews evolved, our boats got faster. We learned a lot from our taste of defeat, and trained harder to win precious medals in races we really wanted to win.

During this time, I was working as a sportswriter for the school newspaper–the Varsity, and had a part-time sales associate job at YMCA. The Varsity would routinely feature my articles about rowing, football, and women’s field hockey; at the YMCA I had the highest closing sales numbers of all salespersons.

After U of T, I attended Advertising school at Humber College in Toronto and put together a copywriter portfolio.

Chapter IX: California.
Upon graduation, I got a job as a copywriter in San Francisco, and quickly grew my writing chops. I also bought a vintage Porsche. I eventually joined the Lake Merritt Rowing Club in Oakland, and decided to row again as a way to find inner balance. Clearing cobwebs in my lungs helped me deal with my emotional baggage to redefine my identity. Feeling happy with who I was made me a better writer, and led to meeting my future wife at the boathouse.

Chapter X: Progress.
A lot more than just a writer, I believe my experience with a diverse range of clients has given me understanding of varying marketing principles.

I am, of course, working towards establishing new goals including: writing/directing a motion picture, finding solutions for world’s energy crisis, running the Big Sur Marathon, making new friends, keeping old ones, earning the respect of new clients, writing a novel, and continuing to enjoy romantic evenings with my wife. My personal motto in life is to work hard and smile often.